Italian shoes are a number of manufacturing companies listed on the transfer of ownership of the North deposit, there are some Italian companies pay property cooperation projects are functioning among North. North Exchange staff said, the bulk of foreign enterprises in China financing, there has never been before.

    North Exchange shield project represents Li told reporters, most of them are Italian shoes manufacturing SMEs, together with its high-end market has been dominated by the economic crisis to the impact of these companies very large, they are faced with the problem of capital chain tension, so hopefully to cooperate with Chinese enterprises. These corporate brand marketing system and level design is often Chinese enterprises lack through equity cooperation, Chinese enterprises to share these companies design, brand and sales channels, enhance the strength, to open overseas markets, to enter the high-end market, reversing Made in China Footwear disadvantage in international division of labor in the chain.

    Insiders also said that for clothing, footwear and other traditional industries, some successful precedents overseas equity acquisition, the domestic business practices are often retained overseas corporate brand, design agencies and personnel, the use of Chinese sales channels. With respect to the saturated markets in Europe and America, China and other emerging markets is the goal of these traditional industries, so the acquisition of Chinese enterprises, but also should pay attention to its brand influence and its own design standards in emerging markets.

    There have also pointed out that previous Chinese enterprises overseas mergers and acquisitions is not smooth, Europe and the United States of protectionism, cultural and institutional differences have caused a lot of obstacles. But in the face of the financial crisis, there have been many US and European companies cash flow problems, acquisition threshold is relatively reduced, or even take the initiative to seek cooperation. Italian enterprise "aimed at" China, because China is not only that they have a lack of funds, but also because China has a huge market they desire.